Elevate Your Substack Newsletter with AI Video Creation

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According to recent studies, including video content in your Substack newsletter can increase subscriber engagement by over 50%. Given that a well-crafted video can convey complex ideas swiftly, leveraging this medium can transform your newsletter into a must-read for your audience.

What is a Substack Newsletter Video Creator?

A Substack newsletter video creator is a tool designed to help writers and content creators produce engaging video content specifically tailored for their newsletters. For example, you can utilize Keyvello to create animated explainer videos that summarize your latest articles, making it easier for readers to digest your content. Additionally, you can incorporate personal message videos where you invite subscribers to engage with your latest thoughts or updates.

How to Create Substack Newsletter Videos Step by Step

Follow these actionable steps to create compelling videos using Keyvello:

• Define Your Audience: Understand who your readers are and what type of video content resonates with them. Use analytics from your Substack dashboard to gather insights.
• Choose a Video Format: Decide whether you want a talking head video, an animated explainer, or a slideshow. Each format has its strengths depending on your content.
• Script Your Video: Write down a script that covers your main points in a concise manner. Aim for a video length of 2-3 minutes to maintain attention.
• Use Keyvello to Create Video: Import your script into Keyvello and choose relevant visuals, animations, and background music that align with your brand.
• Edit and Refine: Preview your video and make necessary adjustments to ensure clarity and engagement. Keyvello offers tools for trimming and enhancing visuals.
• Upload to Substack: Export your finished video and embed it in your newsletter. Ensure it’s optimized for mobile viewing, as a significant portion of your readers may access it on their phones.
• Promote Your Video: Share snippets of your video on social media platforms to drive traffic back to your Substack newsletter.

Best Practices & Pro Tips

Maximize the effectiveness of your Substack videos with these expert tips:

• Consistency is Key: Establish a regular schedule for video releases, whether weekly or bi-weekly, to keep your audience engaged.
• Optimize for Mobile: Since approximately 70% of Substack readers access content via mobile devices, ensure your video is mobile-friendly with clear visuals and sound.
• Leverage User Feedback: Encourage your subscribers to comment or provide feedback on your videos to create a community around your content.
• Utilize SEO Best Practices: Incorporate relevant keywords in your video titles and descriptions to improve discoverability. For instance, if your video discusses productivity tips, include phrases like "boost productivity" in your metadata.
• Analyze Viewer Engagement: Use Substack’s analytics to track how your videos perform. Pay attention to metrics like watch time and click-through rates to adjust your approach accordingly.

Platform Optimization

Different platforms have unique algorithms and best practices. Here’s how to optimize your Substack videos for TikTok, YouTube, and Instagram:

• TikTok: Keep your videos under 60 seconds to align with TikTok’s fast-paced environment. Use trending sounds and hashtags to increase visibility. Post during peak engagement times, which are typically early evening on weekdays.
• YouTube: Aim for a video length of 7-15 minutes, as research indicates this range tends to perform well. Utilize end screens and cards to promote your Substack newsletter and other videos. Publish your videos on Thursdays or Fridays for optimal reach.
• Instagram: Use Instagram Stories for short clips (15 seconds) to tease your main video content. For IGTV, videos should be at least 1 minute long but can go up to 60 minutes. Engage with followers through polls or questions to boost interaction.

Why Substack Newsletter Videos Perform Well

Data shows that incorporating video into email marketing campaigns can lead to a 200-300% increase in click-through rates. Videos cater to visual learners and those who prefer consuming information quickly. Furthermore, newsletters that include video content often see lower unsubscribe rates, as videos tend to keep readers engaged longer.

Call to Action

Ready to elevate your Substack newsletter? Start creating engaging videos with Keyvello today. Sign up and transform your content strategy!