Master Real Estate Video Marketing with Our Essential Checklist

Unlock Real Estate Success with Our Video Marketing Checklist

Real estate agents using video marketing see an average increase of 49% in inquiries, according to a study by the National Association of Realtors. Whether showcasing a property or sharing market insights, a well-structured video marketing checklist can drive engagement and conversion, helping you stand out in a competitive market.

What is Real Estate Video Marketing?

Real estate video marketing involves creating videos that showcase properties, provide market updates, or offer valuable advice to buyers and sellers. For example, a virtual tour of a new listing can attract potential buyers who may not be able to visit in person. Realtor and content creator Ryan Serhant uses video to host live Q&A sessions, effectively connecting with his audience and reinforcing his brand.

How to Create Real Estate Videos Step by Step

Creating compelling real estate videos requires a strategic approach. Here’s a structured process using Keyvello:

• Step 1: Define Your Purpose - Determine whether your video will serve to showcase listings, educate your audience, or build your brand.
• Step 2: Script Your Content - Write a concise script that outlines the key points you want to cover. Aim for clarity and brevity to keep viewer attention.
• Step 3: Choose Your Format - Decide on the type of video: walkthrough tours, market updates, or testimonials. Each format serves a different purpose.
• Step 4: Film with Quality - Use a high-quality camera or smartphone. Ensure good lighting and clear audio to enhance professionalism.
• Step 5: Edit with Keyvello - Utilize Keyvello's AI video generator to create polished videos. Incorporate branding elements and call-to-action overlays.
• Step 6: Optimize for SEO - Use relevant keywords in your video title and description. For example, include phrases like "3-bedroom house tour in [Location]."
• Step 7: Promote Strategically - Share your video on social media platforms at optimal times, such as weekends or early evenings, when user engagement peaks.

Best Practices & Pro Tips

To maximize impact, consider the following best practices:

• Utilize Thumbnails: Create eye-catching thumbnails with text overlays that summarize the video content. Thumbnails can increase click-through rates by 90%.
• Include Subtitles: Many viewers watch videos without sound. Adding subtitles can improve viewer retention by 80%.
• Leverage User-Generated Content: Encourage satisfied clients to share video testimonials. This builds trust and authenticity.
• Keep It Short: Aim for 2-3 minutes for property tours to maintain viewer attention. Longer videos can be segmented into series.
• Analyze Performance: Use analytics tools to track engagement rates. Aim for a minimum of 4% engagement to assess video effectiveness.
• Call to Action: Always include a clear call to action, such as visiting your website or calling for more information.

Platform Optimization

Each social platform has unique characteristics. Here’s how to optimize your videos for TikTok, YouTube, and Instagram:

• TikTok: Keep videos under 60 seconds and use trending sounds. Post during peak hours (6 PM to 10 PM) to increase visibility. Leverage hashtags specific to real estate, such as #RealEstateTips.
• YouTube: Utilize YouTube SEO best practices by focusing on long-tail keywords in your title and description. Aim for a video length of 7-15 minutes for educational content, as this length tends to perform well.
• Instagram: Use Instagram Stories for quick property teasers and IGTV for longer content. Post during lunchtime (11 AM to 1 PM) or evenings (7 PM to 9 PM) to maximize reach.

Why Real Estate Videos Perform Well

Real estate videos resonate with audiences due to their visual nature and ability to convey emotions. According to a report by HubSpot, video content is 50 times more likely to drive organic traffic than text-based content. Additionally, properties with video listings receive 403% more inquiries than those without.

Get Started with Keyvello

Ready to elevate your real estate marketing strategy? Leverage our AI Stories template to create stunning videos that captivate your audience. Start your video marketing journey today!