Transform Your Nonprofit's Story with Powerful Explainer Videos

Transform Your Nonprofit's Story with Powerful Explainer Videos

Nonprofit organizations that utilize explainer videos can see up to a 120% increase in engagement on their campaigns. In a landscape crowded with information, a concise and impactful video can cut through noise, allowing your message to resonate with potential donors and volunteers.

What is a Nonprofit Explainer Video?

A nonprofit explainer video is a short, engaging video designed to inform viewers about a nonprofit's mission, programs, or specific campaigns. For instance, Charity: Water uses explainer videos to illustrate their water projects, showcasing the impact of donations. This format not only conveys information quickly but also evokes emotions that can drive action.

How to Create Nonprofit Explainer Videos Step by Step

1. Define Your Objective: Start by identifying the specific goal of your video. Are you looking to attract donations, recruit volunteers, or raise awareness about an event? Clear objectives will guide your content.
2. Craft a Compelling Script: Write a script that tells your nonprofit's story in a concise manner. Aim for a length of 60-90 seconds, which is about 150-225 words. Use a conversational tone to connect with your audience.
3. Select Your Visual Style: Choose a style that aligns with your mission. Animated videos work well for explaining complex topics, while live-action can create a personal connection. Keyvello offers various templates to suit your needs.
4. Utilize Keyvello’s AI Tools: Use Keyvello’s AI video generator to create your video effortlessly. Upload your script, select visuals, and let the platform help with voiceovers and animations.
5. Incorporate a Call to Action: Every explainer video should end with a clear call to action. Whether it's visiting your website or donating, make it easy for viewers to know what to do next.
6. Optimize for Social Media: Adjust your video’s dimensions and length based on platform requirements. For example, keep TikTok videos under 60 seconds and Instagram stories to 15 seconds.
7. Test and Iterate: After publishing, monitor engagement metrics. Use A/B testing to find out which elements resonate most and refine future videos accordingly.

Best Practices & Pro Tips

• Focus on Emotion: Use storytelling techniques that evoke emotions—whether joy, sadness, or hope—to make your message memorable.
• Use Captions: Many users watch videos without sound, especially on social media. Include captions to ensure your message is understood.
• Leverage User-Generated Content: Encourage volunteers and beneficiaries to share their experiences. Incorporating real voices can enhance authenticity.
• Maintain Brand Consistency: Use consistent colors, logos, and fonts that align with your nonprofit’s branding to build recognition.
• Keep It Simple: Avoid jargon and overly technical language. Aim for clarity to ensure your message is accessible to everyone.

Platform Optimization

Each social media platform has unique characteristics that can affect the success of your nonprofit explainer video:

• Instagram: Use the first 3 seconds to grab attention. Post short videos (up to 60 seconds for feed, 15 seconds for stories) and utilize IGTV for longer formats. Post during peak engagement times, typically 11 AM - 1 PM and 7 PM - 9 PM.
• YouTube: Optimize your video title and description with keywords like "nonprofit explainer video" to enhance discoverability. Aim for a video length of 7-15 minutes to increase watch time and engagement.
• TikTok: Create catchy, short clips (up to 60 seconds). Use trending sounds and hashtags to increase visibility. Post during peak times, which are generally 9 AM - 11 AM and 7 PM - 10 PM.

Why Nonprofit Explainer Videos Perform Well

Nonprofit explainer videos are particularly effective because they combine storytelling with visual elements, which can significantly enhance information retention. Research shows that viewers retain 95% of a message when they watch it in a video compared to just 10% when reading text. Additionally, 64% of consumers are more likely to make a purchase after watching a video. For nonprofits, this means more donations and support.

Moreover, videos can be shared easily across social media, expanding reach. A study from Wistia indicates that videos generate 1,200% more shares than text and images combined.

Call to Action

Transform your nonprofit's impact today by creating a powerful explainer video with Keyvello. Start telling your story in a way that resonates and drives action—visit Keyvello to begin your journey!