Effortlessly Create Viral Marketing Videos for Pinterest with Keyvello

Capture Attention with Statistics

Did you know that video content on Pinterest can lead to 200% more engagement than static images? As a platform optimized for visual discovery, Pinterest is perfect for marketers looking to create impactful marketing videos that resonate with their audience.

What is Marketing Video for Pinterest?

A marketing video for Pinterest is a short, engaging video designed to promote products, services, or brand messages within the Pinterest ecosystem. These videos typically last between 6 to 15 seconds and can include a mix of storytelling, product showcases, and actionable tips. For instance, a DIY home decor brand might create a video showcasing a quick project, enticing viewers to click through to their website for more details.

How to Create Marketing Video for Pinterest Step by Step

Creating marketing videos for Pinterest using Keyvello is straightforward. Here’s a step-by-step guide:

1. Define Your Goals: Before you start, decide on the goal of your video. Are you aiming to increase brand awareness, drive traffic, or boost sales? Having a clear objective will guide your content creation.
2. Select a Video Template: Choose from Keyvello’s extensive library of templates specifically designed for Pinterest videos. Look for templates that align with your brand aesthetic and message.
3. Customize Your Content: Use Keyvello’s editing tools to add your own images, videos, and text. Ensure your brand colors and fonts are consistent. Remember, videos should feel cohesive with your Pinterest board's visual language.
4. Incorporate Call-to-Actions (CTAs): Effective marketing videos include clear CTAs. Use phrases like ‘Shop Now’ or ‘Learn More’, and place them strategically within the video to guide viewers.
5. Optimize for Pinterest: Make sure your video resolution is 2:3 (e.g., 1000x1500 pixels) for optimal display on Pinterest. Add relevant keywords in your video title and description to enhance discoverability.
6. Preview and Edit: Review the video in Keyvello, checking for pacing and clarity. Edit any segments that may detract from your message.
7. Schedule Your Post: Utilize Keyvello’s scheduling features to post at optimal times, such as evenings or weekends when Pinterest traffic peaks.

Best Practices & Pro Tips

• Hook Viewers Early: The first few seconds are critical. Start with an attention-grabbing visual or statement to retain viewers.
• Use Text Overlays: Many users watch videos without sound. Incorporate text overlays to convey your message effectively.
• Leverage Trends: Stay updated with Pinterest trends. Use popular hashtags and themes to increase your video’s visibility.
• Keep It Short: Aim for videos between 6-15 seconds. This length is optimal for retaining viewer attention on Pinterest.
• Analyze Performance: After posting, review your video’s performance metrics in Pinterest Analytics to understand what resonates with your audience and refine future content.

Platform Optimization

To maximize the effectiveness of your marketing videos on Pinterest, consider these optimization strategies:

• Posting Times: Research shows that evenings, particularly on Fridays and Saturdays, yield higher engagement rates. Schedule your videos accordingly.
• Use Rich Pins: Implement Rich Pins to automatically sync your video’s metadata with your Pinterest account, providing more context and improving search visibility.
• Cross-Promote: Share your Pinterest videos on other platforms like Instagram and TikTok to drive traffic back to your Pinterest profile.

Why Marketing Videos Perform Well

Marketing videos excel on Pinterest due to their ability to convey complex ideas quickly and visually. According to Pinterest’s internal data, video content can lead to a 67% increase in brand awareness. Additionally, videos tend to be shared more than static images, amplifying your reach exponentially. The visual nature of video allows for storytelling that resonates with users, making them more likely to save your content for future reference.

Ultimately, videos that tell a story or provide valuable tips are more likely to go viral, capturing the attention of users who are in a discovery mindset.

Ready to Create Your Video?

Creating viral marketing videos for Pinterest is now easier than ever with Keyvello. Leverage our intuitive platform to craft videos that not only tell your brand's story but also engage and convert your audience effectively. Start your journey today!