Transform Your LinkedIn Strategy with Our Video Maker Tool

Transform Your LinkedIn Strategy with Our Video Maker Tool

Did you know that posts with video content on LinkedIn receive 20x more shares than those without? For professionals looking to enhance their personal brand or businesses aiming to increase visibility, embracing video content is no longer optional.

What is a LinkedIn Video Maker Tool?

A LinkedIn video maker tool enables users to create professional-quality videos tailored for the LinkedIn audience quickly. Unlike traditional video editing software that requires extensive technical skills, tools like Keyvello allow you to produce captivating videos in minutes. For example, you can create a company culture video that showcases your team or a product demo that highlights your latest offerings.

How to Create LinkedIn Videos Step by Step

Creating engaging LinkedIn videos is a straightforward process with Keyvello. Follow these steps:

• Choose a Template: Start by selecting a template that aligns with your video concept. Keyvello offers various templates designed for corporate announcements, employee stories, and promotional videos.
• Upload Your Media: Incorporate your own images and clips to personalize the video. Aim for high-resolution images to ensure a professional look.
• Edit Your Video: Use Keyvello’s intuitive editing features to trim clips, add transitions, and incorporate text overlays. Keep your video length between 30-90 seconds for optimal engagement.
• Add Voiceover or Music: Enhance your video by adding a voiceover or background music. Keyvello provides a library of royalty-free music tracks to choose from.
• Preview Your Creation: Before finalizing, preview your video to ensure everything flows smoothly and meets your expectations.
• Export and Share: Once satisfied, export your video in a suitable format for LinkedIn. Make sure to upload it during peak engagement times, such as Wednesday mornings or Thursday afternoons.

Best Practices & Pro Tips

To maximize the effectiveness of your LinkedIn videos, consider the following tips:

• Use Captions: Over 80% of users watch videos without sound. Adding captions ensures your message gets across, regardless of user settings.
• Include a Strong CTA: Always end your video with a compelling call-to-action, whether it’s directing viewers to your website or encouraging them to follow your page.
• Optimize for Mobile: With over 57% of LinkedIn traffic coming from mobile devices, ensure your video is mobile-friendly by keeping text large and visuals clear.
• Utilize Analytics: Regularly check LinkedIn analytics to understand what types of videos resonate with your audience. This data can inform your future content strategy.
• Engage with Comments: After posting, respond to comments promptly to foster community engagement and increase visibility in LinkedIn’s algorithm.

Platform Optimization

Different platforms have unique requirements for video optimization. Here’s how to tailor your videos for LinkedIn specifically:

• Video Length: Keep your LinkedIn videos between 30 seconds and 2 minutes. Shorter videos tend to perform better, especially when they stick to a focused message.
• Posting Times: Post videos on weekdays, particularly Tuesday to Thursday, when engagement rates peak. Aim to share your content between 10 AM and 2 PM.
• Aspect Ratio: Use a 1:1 ratio for square videos or a 16:9 ratio for landscape videos. Both formats perform well on LinkedIn, but square videos take up more screen space on mobile.

Why LinkedIn Videos Perform Well

Videos on LinkedIn can lead to a higher return on investment due to their ability to convey complex messages succinctly. Research shows that video content receives 5x more engagement than static posts. Additionally, LinkedIn videos are shared 20x more than posts with only text and images, making them a crucial component of your marketing strategy.

Moreover, LinkedIn’s algorithm favors video content, which means that posts with videos are more likely to appear in your connections' feeds. This increased visibility can lead to higher engagement rates and ultimately more connections or sales opportunities.

Ready to elevate your LinkedIn presence? Start creating your first video today with our AI Stories template and watch your engagement soar!