Effortless LinkedIn News Video Maker for Instant Engagement

Unlocking Engagement with LinkedIn News Videos

Over 91% of B2B marketers use LinkedIn for content marketing, yet only 27% of them leverage video. This discrepancy means there’s a prime opportunity for those willing to create LinkedIn news videos that captivate and inform. Imagine your insights reaching thousands with just a few clicks.

What is a LinkedIn News Video?

A LinkedIn news video is a short, impactful video designed to share news, updates, or insights directly relevant to your professional audience. For instance, you might create a video summarizing key takeaways from a recent industry conference or highlight trends that could impact your field. A well-crafted LinkedIn news video can be as short as 30 seconds and as long as 2 minutes, striking a balance between informative and concise.

How to Create LinkedIn News Videos Step by Step

Creating a LinkedIn news video with Keyvello is straightforward. Follow these steps to engage your audience effectively:

• Step 1: Choose Your Topic - Identify current topics that resonate with your audience. Use tools like Google Trends or LinkedIn’s own trending section to find relevant discussions.
• Step 2: Script Your Content - Draft a 1-2 minute script. Focus on clarity and conciseness; aim for around 150-200 words.
• Step 3: Sign Up on Keyvello - Create your account on Keyvello to access its video generation features.
• Step 4: Select a Template - Choose a template that matches your brand's aesthetic. Keyvello offers various templates tailored for LinkedIn.
• Step 5: Upload Visuals - Incorporate images, graphs, or footage relevant to your topic. This enhances the storytelling aspect of your video.
• Step 6: Edit and Customize - Use Keyvello’s editing tools to adjust text overlays, transitions, and background music. Keep it energetic to maintain viewer attention.
• Step 7: Publish and Promote - Share your video on LinkedIn during peak hours, which are typically Tuesday through Thursday between 10 AM and 2 PM, for maximum visibility.

Best Practices & Pro Tips

To maximize the effectiveness of your LinkedIn news videos, consider these expert tips:

• Keep it Short - Aim for videos between 30 seconds and 2 minutes. Studies show that 60% of viewers prefer shorter videos.
• Use Subtitles - Many users watch videos without sound. Incorporating subtitles ensures your message gets across regardless.
• Include a Call-to-Action - Encourage viewers to engage by asking them to comment or share their thoughts at the end of your video.
• Analyze Engagement Metrics - Use LinkedIn’s analytics tools to track engagement. Look for patterns in views, shares, and comments to refine future content.
• Experiment with Formats - Try different formats such as talking head videos, infographic animations, or slideshow presentations to see what resonates best with your audience.

Platform Optimization

Each social platform has its nuances. Here are specific tips for LinkedIn, TikTok, and Instagram:

• LinkedIn - Use hashtags strategically (1-3 relevant hashtags) to increase discoverability. Post during business hours, especially on Tuesdays and Wednesdays.
• TikTok - Leverage trending sounds and challenges. Your video should be 15-30 seconds to align with TikTok's fast-paced nature.
• Instagram - Use Stories for quick updates and IGTV for longer, in-depth content. Optimize captions for the first 2 lines to grab attention since users often scroll quickly.

Why LinkedIn News Videos Perform Well

LinkedIn news videos resonate due to their direct relevance to professional audiences. According to data, video posts receive 5x more engagement than text or image posts on LinkedIn. Additionally, companies that utilize video marketing see a 66% increase in qualified leads. The combination of visual storytelling and professional insight makes these videos a powerful tool for building authority and fostering connections.

Ready to elevate your content strategy? Start creating impactful LinkedIn news videos today with Keyvello!