Transform Your Job Postings with Keyvello's Video Maker

Transform Your Job Postings with Keyvello's Video Maker

Research indicates that job postings that include video receive 12% more applications than those that don't. In an increasingly competitive job market, utilizing a job posting video maker like Keyvello can set your listings apart and attract the right talent.

What is a Job Posting Video Maker?

A job posting video maker is a tool designed to help employers create engaging video content specifically for job advertisements. For instance, Keyvello enables you to combine text, images, and audio into a professional-looking video that highlights your company culture and job roles. Instead of a static job description, you can showcase your office environment, team dynamics, and unique benefits, making the opportunity more appealing to potential candidates.

How to Create Job Posting Videos Step by Step

Creating a job posting video with Keyvello involves several straightforward steps:

1. Sign Up or Log In: Begin by creating an account on Keyvello or logging in if you already have one.
2. Select a Template: Choose from various templates tailored for job postings. Look for designs that align with your brand identity.
3. Customize Your Content: Add your job title, key responsibilities, and requirements. Use bullet points for clarity, making sure to keep it concise.
4. Incorporate Visual Elements: Upload photos or short video clips of your workplace or team, giving applicants a glimpse into your company culture.
5. Add Background Music: Choose from Keyvello’s library of royalty-free music to set the tone for your video. Aim for upbeat tracks that resonate with your brand.
6. Preview and Edit: Review your video to ensure everything flows well. Make necessary edits, such as adjusting timing and transitions.
7. Export and Share: Once satisfied, export your video in the desired format and share it across your recruitment channels.

Best Practices & Pro Tips

To maximize the effectiveness of your job posting videos, consider the following best practices:

• Keep it Short: Aim for a video length of 30-60 seconds. This is optimal for maintaining viewer attention, especially on platforms like TikTok.
• Highlight Company Culture: Use real footage of team activities or testimonials. Authenticity resonates with candidates.
• Clear Call to Action: End your video with a direct call to action, encouraging viewers to apply or visit your careers page.
• Optimize for Sound Off: Since many users watch videos without sound, include captions or text overlays to convey your message effectively.
• Test Different Formats: Experiment with different styles and formats, such as animated videos versus live-action, to see which garners more engagement.

Platform Optimization

Each social media platform has its unique audience and best practices. Here’s how to optimize your job posting videos for TikTok, YouTube, and Instagram:

TikTok

• Video Length: Keep videos under 60 seconds to comply with TikTok’s format and maximize engagement.
• Hashtags: Use relevant hashtags like #JobAlert or #Hiring to reach a broader audience.
• Post Timing: Best times to post are between 6 PM and 10 PM, when users are most active.

YouTube

• SEO Optimization: Use keywords like “job openings” and “careers at [Company Name]” in your video title and description.
• Thumbnail: Create eye-catching thumbnails that reflect the job role or company culture.
• Engagement: Encourage viewers to comment by asking a question or prompting them to share their experiences.

Instagram

• Reels Format: Utilize Instagram Reels to create short, punchy videos that highlight key aspects of the job.
• Stories: Use Instagram Stories to provide behind-the-scenes looks at your company and share job postings directly.
• Engage with Polls: Use interactive features like polls in Stories to engage viewers and gain insights into what they’re looking for in a job.

Why Job Posting Videos Perform Well

Job posting videos outperform traditional listings due to several data-backed reasons:

• Higher Retention Rates: Videos can increase retention by 95% compared to text alone, ensuring potential candidates absorb more information.
• Increased Shares: Video content is shared 1,200% more than text and images combined, expanding your reach to passive job seekers.
• Emotional Connection: Videos evoke emotions and allow companies to tell their stories, helping candidates connect with the values and culture.

Get Started with Keyvello

Creating a job posting video with Keyvello is not just a trend—it's a strategic move to attract top talent. By leveraging the power of video, you can effectively communicate your company’s values and opportunities. Start transforming your job postings today!