Revolutionize Internal Communication with AI Video Creation

Transform Your Internal Communication with Video

Research indicates that internal communication videos can increase employee engagement by up to 75%. When employees are well-informed through visual means, their productivity and retention rates improve significantly. Companies that leverage video effectively can communicate critical information faster and more efficiently, creating a more cohesive workplace environment.

What is an Internal Communication Video Creator?

An internal communication video creator is a tool or software that enables organizations to produce tailored video content aimed at their employees. This can include training videos, company announcements, updates from leadership, or team-building exercises. For instance, a company might utilize an internal communication video to announce a new policy, providing visual context that helps employees understand its implications. Examples of effective internal communication videos include onboarding sessions that introduce new hires to company culture, or quarterly updates that share business performance metrics.

How to Create Internal Communication Videos Step by Step

Creating impactful internal communication videos using Keyvello involves several straightforward steps:

1. Identify Your Objective: Determine what message you want to convey. This could range from introducing a new software tool to sharing company-wide achievements.
2. Gather Your Content: Compile relevant materials such as scripts, visuals, and data points. Ensure you have a clear narrative that aligns with your objective.
3. Select a Template: Use Keyvello’s extensive library to choose an appropriate video template that fits your message. You can select templates designed for announcements, training, or team highlights.
4. Customize Your Video: Edit the template by adding your branding elements, images, and video clips. Keyvello allows you to drag and drop assets easily, ensuring a seamless experience.
5. Incorporate Interactive Elements: Enhance engagement by adding polls or quizzes within your video. This can be particularly effective in training scenarios.
6. Optimize for Platforms: Tailor your video format and length for the platforms where you’ll share it, whether it’s an internal portal, email, or a company-wide meeting.
7. Publish and Analyze: Once finalized, publish your video and use Keyvello’s analytics tools to track engagement metrics. This data will help you refine future videos.

Best Practices & Pro Tips

• Keep it Concise: Aim for a video length of 2-3 minutes for announcements and up to 10 minutes for training videos. Shorter videos maintain attention better.
• Utilize Subtitles: Always add subtitles to your videos. This not only makes your content accessible but also caters to employees who may prefer to watch without sound.
• Encourage Feedback: After sharing a video, solicit feedback from viewers to understand its impact and areas for improvement.
• Schedule Regular Updates: Create a content calendar for internal videos. Regular updates keep employees informed and engaged.
• Leverage Employee Stories: Feature testimonials or success stories from employees to foster a sense of community and recognition.
• Test Different Formats: Experiment with different video types, such as live Q&As or pre-recorded updates, to gauge what resonates most with your audience.

Platform Optimization

When sharing your internal communication videos, consider the following platform-specific strategies:

For TikTok:

• Keep videos under 60 seconds to align with TikTok’s best practices and encourage shares.
• Utilize trending sounds and hashtags to increase visibility among employees who may also engage with the platform outside of work.

For YouTube:

• Optimize your video titles and descriptions with keywords relevant to your internal communications. Include terms like "internal update" or "company training."
• Use custom thumbnails to attract attention and improve click-through rates. Aim for a 16:9 aspect ratio with bold text and visuals.

For Instagram:

• Post videos as Reels or Stories to capitalize on Instagram’s engagement features. Keep Reels under 30 seconds for maximum retention.
• Utilize IGTV for longer training sessions but promote short clips on Stories for quick updates or highlights.

Why Internal Communication Videos Perform Well

Videos for internal communication often outperform other formats due to their ability to convey complex information quickly. According to studies, viewers retain 95% of a message when they watch it in a video compared to just 10% when reading text. Additionally, organizations that implement video communication report up to a 50% increase in message retention. This effectiveness stems from the visual nature of video, which engages multiple senses and reduces cognitive load.

Call to Action

Ready to enhance your internal communication strategy? Start creating impactful videos today with Keyvello. Sign up now to access our vast array of templates and tools designed specifically for internal communications!