Create Compelling Insurance Explainer Videos with Keyvello

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Approximately 40% of consumers state they don't fully understand their insurance policies, leading to confusion and mistrust. This gap presents a significant opportunity for insurance providers to create impactful insurance explainer videos that clarify complex terms and processes.

What is an Insurance Explainer Video Creator?

An insurance explainer video creator is a tool or service designed to help insurance companies produce concise, informative videos that simplify insurance concepts. For instance, a video explaining the nuances of term life insurance can take complex jargon and break it down into digestible visuals, making it easier for potential clients to understand. Keyvello specializes in this niche, providing templates and AI-driven technology to streamline video production.

How to Create Insurance Explainer Videos Step by Step

Creating effective insurance explainer videos with Keyvello involves several straightforward steps:

1. Define Your Objective: Decide on the specific insurance topic you want to cover, such as auto insurance claims or health insurance benefits.
2. Choose a Template: Utilize Keyvello’s library of customizable video templates tailored for insurance topics, ensuring a professional look.
3. Write a Script: Keep your script concise—ideally between 90 to 120 words for a 60-second video. Focus on key points and avoid jargon.
4. Select Visuals: Choose relevant images, animations, and icons from Keyvello’s asset library that enhance understanding.
5. Voiceover and Music: Record a clear voiceover using Keyvello’s built-in tools. Select background music that matches the tone of your content.
6. Edit and Preview: Use the editing tools to refine your video. Check for pacing, clarity, and visual coherence.
7. Publish and Share: Export your video in the desired format and upload it to your social media platforms and website.

Best Practices & Pro Tips

To maximize the effectiveness of your insurance explainer videos, consider these expert tips:

• Keep It Short: Aim for a video length of under 2 minutes to retain viewer attention, as studies show engagement drops significantly after this point.
• Use Clear Language: Avoid industry jargon. Use simple language that a layperson can understand to make your message accessible.
• Incorporate Storytelling: Use case studies or customer stories to illustrate how your insurance products have made a difference in real-life scenarios.
• Call-to-Action: Conclude with a strong call-to-action (CTA), encouraging viewers to visit your website or contact you for more information.
• Test Different Formats: Experiment with different video styles (animated, live-action, or whiteboard) to see which resonates best with your audience.

Platform Optimization

Different platforms have unique requirements and best practices for posting insurance explainer videos:

TikTok

• Video Length: Keep videos between 15 to 60 seconds for maximum engagement.
• Posting Time: Post during peak hours, generally between 11 AM to 1 PM and 7 PM to 9 PM, to reach a broader audience.
• Use Hashtags: Include trending hashtags related to insurance (#Insurance101, #InsuranceExplainer) to increase discoverability.

YouTube

• SEO Optimization: Use keywords like “insurance explainer video” in your title, description, and tags to improve searchability.
• Thumbnail Design: Create eye-catching thumbnails that include text describing the video content to increase click-through rates.
• Engagement: Encourage viewers to like, comment, and subscribe at the end of your video to boost engagement metrics.

Instagram

• Reels and Stories: Use Instagram Reels for short, engaging snippets of your explainer videos to attract attention.
• IGTV: For longer content, utilize IGTV to share in-depth insurance explanations, allowing for a more detailed approach.
• Engagement Features: Use polls and questions in Stories to interact and gather feedback from your audience.

Why Insurance Explainer Videos Perform Well

Data shows that video content is 1200% more likely to be shared than text and images combined. This is particularly true for insurance explainer videos, which simplify complex topics and resonate with viewers. According to research, 94% of consumers are more likely to remember a video than text, making these videos invaluable in a field often characterized by confusion. Additionally, incorporating visuals can increase retention by up to 65% compared to traditional methods.

Conclusion

Creating compelling insurance explainer videos with Keyvello not only enhances your brand's credibility but also fosters consumer trust. With clear, concise, and visually engaging content, you can demystify insurance products and connect with your audience.