Transform Your Brand with an Explainer Video Maker in 2026

Unlock Your Brand's Potential with Engaging Explainer Videos

Did you know that 94% of marketers believe that videos have helped increase user understanding of their products or services? With the right tools, such as Keyvello, you can create powerful explainer videos that capture attention and drive conversions.

What is an Explainer Video?

An explainer video is a short video that explains your business, product, or service in a straightforward manner. A well-crafted explainer video can convey complex ideas in a simple, engaging format. For instance, Dropbox's explainer video succinctly outlines how their cloud storage works, leading to a significant increase in sign-ups. Typically lasting between 60 to 90 seconds, these videos utilize visuals, voiceovers, and animations to create an informative narrative.

How to Create Explainer Videos Step by Step

Creating an explainer video with Keyvello involves a structured approach:

• Identify Your Objective: Define what you want your audience to learn or do after watching the video. Is it to explain a product feature or to direct them to your website?
• Script Your Message: Write a clear and concise script that conveys your core message. Aim for around 150-200 words for a 60-second video.
• Choose Your Style: Select a video style that resonates with your brand. Keyvello offers various templates, including animated, whiteboard, and live-action styles.
• Utilize Keyvello’s Features: Leverage Keyvello’s AI capabilities to generate visuals and animations based on your script. You can use the AI Stories template for narrative-driven content.
• Add Voiceover and Music: Choose a professional voiceover or use text-to-speech options available in Keyvello. Background music should complement the tone of your message.
• Review and Edit: Watch your video multiple times. Get feedback from peers to identify areas for improvement.
• Export and Share: Once satisfied, export your video in the desired format and share it across your marketing channels.

Best Practices & Pro Tips

To enhance your explainer videos, consider the following tips:

• Start with a Hook: Capture your audience's attention within the first few seconds. Use an intriguing question or a surprising fact related to your product.
• Use Clear Language: Avoid jargon. Use simple, direct language to ensure your message is accessible to a broader audience.
• Include a Call to Action: Conclude your video with a strong call to action (CTA), directing viewers to your website, product page, or social media.
• Incorporate Brand Elements: Use your brand colors, logos, and fonts to maintain consistency and reinforce brand identity.
• Optimize Video Length: Keep your explainer video under 90 seconds. Research shows that viewer retention decreases after this point.

Platform Optimization

Each platform has its nuances. Here’s how to optimize your explainer videos for TikTok, YouTube, and Instagram:

TikTok

• Video Length: Keep it under 60 seconds to align with TikTok's fast-paced environment.
• Trends and Hashtags: Utilize trending sounds and relevant hashtags to increase visibility.

YouTube

• SEO Optimization: Use keywords like "explainer video maker 2026" in your title and description. Aim for a compelling thumbnail to increase click-through rates.
• Engagement Strategy: Encourage viewers to like, comment, and subscribe at the end of your video to boost engagement rates.

Instagram

• Stories and Reels: Share snippets of your explainer video in Stories and Reels to attract viewers to your main content.
• Post Timing: Optimal posting times are usually between 11 AM - 1 PM on weekdays for higher engagement.

Why Explainer Videos Perform Well

Explainer videos have been shown to increase conversion rates by up to 80%. This effectiveness is largely attributed to their ability to simplify complex information and engage audiences visually. According to Wyzowl, 84% of consumers say they’ve been convinced to buy a product or service by watching a brand’s video. The combination of visual storytelling and concise information makes explainer videos a powerful marketing tool.

Moreover, videos are more likely to be shared on social media than static content, with social media posts containing videos receiving 48% more views than those without. Embracing explainer videos can significantly amplify your brand’s reach and influence.

To get started with Keyvello, explore our features and templates to create your next explainer video. Transform your messaging and see the impact on your audience engagement!