Behind The Scenes Content - AI Video Generator

Opening Hook

Behind the scenes content can increase user engagement by up to 80%. Brands that share this content often see a significant boost in audience loyalty and interest. With Keyvello, you can create compelling behind the scenes videos that resonate with your audience.

What Are Behind The Scenes Content?

Behind the scenes content allows audiences to witness the creation process of products, events, or experiences. This type of content builds authenticity and trust. Examples include filming the making of a product, documenting a photo shoot, or showcasing team meetings. This transparency fosters a deeper connection with your brand.

How to Create Behind The Scenes Content Step by Step

1. Define Your Objective: Identify why you are creating behind the scenes content. Is it to showcase your team, promote a launch, or build trust? A clear objective guides your content.
2. Gather Your Resources: Collect footage, images, and materials that depict your process. Use smartphones or professional cameras to capture high-quality visuals.
3. Utilize Keyvello: Log in to Keyvello and choose a behind the scenes template from our extensive library. Explore templates that suit your needs.
4. Edit Your Video: Use Keyvello’s editing tools to cut unwanted clips, add music, and insert text overlays. Aim for a final video length of 1-3 minutes for optimal engagement.
5. Add a Narrative: Narrate or include voice-over that explains the process, adding context to your visuals. This keeps the viewers engaged.
6. Optimize for Platforms: Tailor your video for the specific platform where it will be shared. This includes adjusting dimensions and formats.
7. Publish and Promote: Share your final video across social media platforms and encourage your audience to engage. Monitor analytics to track performance.

Best Practices & Pro Tips

• Consistency is Key: Post behind the scenes content regularly, ideally once a week, to keep your audience engaged.
• Engage with Your Audience: Respond to comments and questions about your behind the scenes processes, fostering community interaction.
• Use Hashtags Wisely: Research trending hashtags related to your industry and include them in your posts to increase visibility.
• Keep It Authentic: Show real moments, including challenges and successes. Authenticity drives connection.
• Leverage User-Generated Content: Encourage your audience to share their experiences related to your brand and feature them in your behind the scenes videos.

Platform Optimization Guide

TikTok

For TikTok, keep videos between 15-60 seconds for maximum engagement. Use trending sounds and challenges to increase visibility. Post 1-3 times daily to maintain audience interest.

YouTube

Optimize video titles with keywords like “behind the scenes” and aim for 8-15 minutes of video length. Engage viewers within the first 30 seconds and post consistently, at least once a week, to grow your subscriber base.

Instagram

For Instagram Reels, keep videos under 30 seconds. Utilize Instagram Stories to provide sneak peeks and promote your main behind the scenes content. Post 3-5 times a week for best results.

Why Behind The Scenes Content Go Viral

Behind the scenes content appeals to curiosity; 68% of consumers prefer to see the process behind the products they use. This type of content often goes viral due to its relatability and the emotional connection it fosters. Sharing authentic moments can lead to higher share rates, as people enjoy revealing insights into their lives or brands.

Common Mistakes to Avoid

• Lack of Planning: Not defining your objective can lead to disorganized content. Create a content plan before filming.
• Overly Edited Content: While editing is important, overly polished videos can feel inauthentic. Aim for a balance between professional and personal.
• Ignoring Analytics: Failing to analyze video performance can hinder future content. Use analytics to inform your strategy and improve engagement.
• Neglecting Call to Action: Forgetting to include a call to action can limit viewer engagement. Always prompt viewers to like, comment, or share.

For more insights and to start creating amazing content, sign up for Keyvello today!